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Bajio Wins ICAST Best Eyewear Award

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altWith the annual ICAST fishing tradeshow wrapped up this week, the team at Bajio are bringing home some hardware. Bajio Sunglasses won the award for the Best Eyewear Category at the 2022 ICAST.

Bajio focuses on making sustainable performance sunglasses that are “built to save the world’s saltwater flats and estuaries.” Their new Roca frame is the pair that helped the company take home the Best Eyewear Category award, the first time Bajio has ever won it.

“Last year we launched our brand at ICAST to show the world what we’d been working on,” said Al Perkinson, founder of Bajio. “This year we won the Best of Eyewear category. We’re a small team, we’re an independent company, and we have so much more on the way. To everyone that’s helped us on our journey, thank you.”

The Roca sunglasses are built specifically for sight fishing, with extra coverage and visibility that anglers need in those demanding situations. The Roca’s “oversized frame protects eyes with complete coverage and vented side shields, reducing glare off the water and overall light intrusion without fogging up.” 

The Roca sunglasses from Bajío are now available online at bajiosunglasses.com or you can find a retailer near you by going to bajiosunglasses.com/pages/store-locator

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Eyewear

Bajio Launches Temples of Change Campaign

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altBajio, the sunglasses manufacturer, announced a new campaign in conjunction with Oceanus, A.C., and artist Piper Nunn to help save coral reefs in Xcalak, Mexico.

Whenever someone buys a set of Nato Permit Tail or Balam Coral Reef Frames from the new Temples of Change collection, Bajio donates $20 to Oceanus, A.C., and “one coral colony is planted and maintained,” according to a press release from Bajio. Each coral that’s planted will grow up to five square meters, per Bajio, which can help restore ocean populations that are necessary for for fish habitat.

Oceanus, A.C., created the coral restoration program that Bajio is contributing to,. Nunn is an artist who created artwork specifically for the Temples of Change collection of sunglasses frames.

You can learn more about Oceanus, A.C., here. You can view the new frames from Bajio here.

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Eyewear

Bajio Partners With Fly Fish Europe

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altBajio Sunglasses has partnered with Fly Fish Europe to provide European anglers with handpicked frames just for European fishing. A full press release is below.

Bajío, maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, has partnered with Fly Fish Europe, one of the premier fly fishing distributors in Europe. Through this partnership, Bajío will work to provide discerning European fly fishermen with a handpicked selection of Bajío frames to provide their LAPISlens technology to a larger number of consumers. 

“Partnering with Fly Fish Europe is a significant moment for Bajío Sunglasses. We could not be more excited to make this announcement,” says Sean Kelly, Vice President of Sales at Bajío sunglasses, “With over 600+ retailers in the US alone, we’re looking forward to expanding our reach into European markets, and making our sustainably-made performance eyewear available to mindful consumers across the globe.” 

Bajío might be a newcomer to the European scene, but the company represents more than 100 years of collective eyewear experience. Furthermore, the company’s technical expertise and commitment to cutting-edge performance-driven technology, particularly its color-correcting and blue light blocking LAPISlens technology are set to provide European fly fishermen with unprecedented polarized clarity. 

Bajío’s styles feature ergo-textured no-slip rubber nose pads and temples, top and bottom proprietary sun ledges for ultimate light-blocking performance, and internal flex hinges–all of which are built into various temples and frame sizes designed to fit every face shape comfortably. For a fully-customizable eyewear experience, all of Bajío’s sunglasses feature thirteen lens options: seven lens colors made from lightweight polycarbonate and six made from glass. Frames with glass lenses retail for $249, while frames with polycarbonate lenses retail for $199. Proprietary LAPISprescription lenses are also available.

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