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Simms Sold to Vista Outdoor

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altSimms Fishing Products, one of the leading manufacturers of fishing waders, was sold to Vista Outdoor for $192.5 million, per Fly Fisherman Magazine. 

Vista Outdoor is the parent company for 39 other outdoors brands, including Bushnell and Remington Ammunition. Vista says there are no plans to cut workers, and that Simms will stay in Bozeman, Montana.

For more details on the sale, click here.

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Mayfly Outdoors Names Jeff Wagner CEO

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altJeff Wagner has been named the new CEO and President of Mayfly Outdoors, the parent company of Ross Reels, Airflo, and Abel. Wagner was previously the general manager at the R.L. Winston Rod Company, and he also previously worked for Cabela’s.

Per a press release from Mayfly Outdoors, Wagner is excited to start working with the team based in Montrose, Colorado.

“It is a privilege to be joining an outstanding team and working for such iconic brands as Ross, Abel and Airflo,” Wagner said. “This position combines years of experience and fly-fishing passion and I am looking forward to serving the business and fly-fishing community and helping each grow.” 

More information about Mayfly Outdoors can be found here.

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AFFTA Announces Partnership With TrackFly

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altThe American Fly Fishing Trade Association (AFFTA) has announced a partnership with SaaS company TrackFly. The partnership will “revolutionize how the fly fishing industry collects data to provide the most accurate picture ever created of the industry,” according to a press release from AFFTA.

TrackFly is a software service that “provides data aggregation, analysis, and sharing between manufacturers, suppliers, and retailers to increase visibility and enhance relationships between trading partners in the supply chain.”

Tracking trends in fly fishing manufacturing should be beneficial for AFFTA members, according to Lucas Bissett, executive director of AFFTA, said.

“Helping to track trends and aid our businesses in making informed decisions is one of the highest priorities of the trade association,” Bissett said. “We believe that this partnership with TrackFly will afford us that opportunity in the biggest way possible. Knowing that we are going to produce more real-time and accurate reports for our members using automated data feels like a major step into the future.”

TrackFly is excited for the opportunity to work with AFFTA, as well.

“At TrackFly, we are committed to building advanced tools and analytics available for businesses of all sizes as we navigate the new and evolving supply chain,” said Stephen Baird, CEO of TrackFly. “People and communities can now connect and share information faster than ever. The time is long overdue for all businesses to have that same level of connection, and we look forward to partnering with AFFTA in this mission to see fly fishing businesses band together like never before.”

You can view more information about the partnership here.

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